Bourton Mill
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BOURTON MILL

25%

increase in sign ups

The Client

Bourton Mill Health & Wellness Centre is Buckingham’s number 1 health and wellness club. They offer premium fitness and wellness facilities including, gym, pool and sauna as well as personal training, sports massage and 360° wellness services.

The Brief

We have worked with Bourton Mill Health & Wellness Centre since 2018. After an unsuccessful new year’s launch in 2018 using their existing branding, we were tasked with improving their launch for 2019 and improving their registrations for new members.

Bourton Mill have remained a retained client and we continuously work with them to develop their marketing strategy to help them grow.

 

The Results

Bourton Mill’s offering for January 2019 was stronger and we utilised PPC and social. Despite a new, cheaper competitor opening in the area Bourton Mill exceeded their registration target.

During 2019, we worked with Bourton Mill to rebrand and Bourton Mill Health & Wellness Centre was launched in January 2020. The rebrand resulted in an extremely successful new year’s launch campaign in 2020, incorporating a brand-new website, email, direct mail, PPC and social and led to 150 new members.

Bourton Mill have remained a client throughout the COVID-19 pandemic and they are now the most successful they have ever been.

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