Bourton Mill Health & Wellness Centre is Buckingham’s number 1 health and wellness club. They offer premium fitness and wellness facilities including, gym, pool and sauna as well as personal training, sports massage and 360° wellness services.
We have worked with Bourton Mill Health & Wellness Centre since 2018. After an unsuccessful new year’s launch in 2018 using their existing branding, we were tasked with improving their launch for 2019 and improving their registrations for new members. Bourton Mill’s offering for 2019 was stronger, utilising PPC and social, and despite a cheaper competitor opening in the area, Bourton Mill far exceeded their registration target. Following a successful rebrand in January 2020, Bourton Mill has remained a retained client and we continuously work with them to develop their marketing strategy to help them grow.
2020/21 were tough for the leisure sector, however multiple successful campaigns were run between lockdowns to gain Bourton Mill new members. January 2022 promised some return to normality and marked their most successful new year campaign to date. Incorporating social media, direct mail, email marketing, PPC and social ads Bourton Mill gained 150 new members (a 40% increase) over the course of January and February 2022, a flying start to the year!