Hope Against Cancer are a local cancer research charity in Leicestershire and Rutland. Hope funds cutting-edge research and clinical trials based at the Leicester Royal Infirmary.
When Hope came to see us, they were already doing a great job of marketing with the resource that they had internally. However, there is only so much a small team can do. They had a desire to improve brand awareness as well as reaching out to all their stakeholders, to ensure they were able to maximise on all opportunities to achieve the very best for the charity.
We created a marketing strategy that would help drive fundraising and awareness. The strategy is an integrated approach, using a variety of marketing and PR mediums.
At Mocha, we don’t just see ourselves as the ‘Marketing and Communications department’ for Hope, we are part of their team. In addition to our PR and Marketing support, we are also a devoted Hope Through Business Club member.
Our long-term goal is to help make Hope Against Cancer a recognisable charity across Leicestershire and Rutland. We have developed a fantastic relationship with Hope and are excited to see what the future holds.
Delivered PR campaigns to local and national press, securing editorial space in key media publications, online, TV and radio. There is barely a week that goes by were Hope aren’t mentioned in the press.
Created monthly and quarterlye-newsletter / printed newsletters which feature all of the fantastic. fundraising events that Hope, and their business partners are part of. This newsletter has become so popular, that we have had to recently double the size!
Created marketing material, including regular blogs and e-campaigns.
Helped promote fundraising events.
Managed the graphic design process to ensure artwork represents the Hope Against Cancer brand.
Conducted monthly meetings to ensure that all targets and goals of the charity are being met, and to discuss future plans, and also produced monthly reports for key stakeholders to track progress.