PR Launch of Marco Pierre White at The Best Western Premier Yew Lodge
PR | Content Creation
PR Launch of Marco Pierre White at The Best Western Premier Yew Lodge
PR | Content Creation
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Best Western / Marco Pierre

Gaining press coverage for Best Western Premier Yew Lodge & Marco Pierre White

The Best Western Premier Yew Lodge is a Hotel that can provide overnight leisure stays, corporate spaces, spa facilities, weddings and other events. The hotel is ideally located just 5 minutes from East Midlands Airport, and is only 20 minutes away from Derby and Nottingham city centre.

There are many great features at Best Western Premier Yew Lodge, but one thing that stands out the most is their Marco's New York Italian Restaurant by Marco Pierre White. Back in 2015, Best Western Premier Yew Lodge first reached out to Mocha Marketing. They were looking for a Marketing & PR agency that could help them with the very exciting launch of their new Marco Pierre White Restaurant - which included gaining local, business & national coverage.

Just wanted to drop you a mail to say thank you for Thursday (the launch), the evening was a great success and we couldn’t have done it without you and your team. It was perfect from beginning to end and we are delighted with every detail and glad to have Mocha Marketing as part of our ongoing success story.
Yvonne Hyde, Hotel manager, Best Western Premier Yew Lodge Hotel.
Audience reach
Pieces of coverage
Years working together

PR coverage from BBC, ITV and The Guardian

The launch focused on the weeks leading up to the opening of the restaurant, Marco Pierre White’s visit to the restaurant and the legacy/success of the overall opening. 

In order to achieve this, we needed to create the perfect press release that could grab the headlines. Of course, using two international renown names would help to sell the story itself - but with our PR expertise and journalistic contacts, there was no doubt that this launch would be an absolute success. 

We were able to gain coverage that massed the million in terms of audience reach and worked with top tier outlets including the BBC, ITV and the Guardian who covered our press releases. Amongst this, we also gained great local coverage with the Leicester Mercury, Derbyshire Telegraph, Nottingham Post and much more!

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