Keeping up to date with the latest marketing trends and consumer behaviours are arguably the two most important factors to maintain your competitiveness within your market. Here are five digital marketing tips to take into 2022 with you to ensure your strategy is efficient to maintain and gain customers.
Think about how many people encounter companies trying to sell their products by telling how amazing their products or services are. Consumers tire of this and you’ll soon find if this is your key message, your business will stop standing out.
People buy on emotion, and if you can entice them with a story that is understandable and relatable, the chances are you’re going to be interesting to them. Customers want to know how you have delivered up to and beyond consumer expectations.
Of course, reviews are a good way to demonstrate your quality, but if your marketing shifts towards telling the story of how your product/service has helped your customers or solved their problems, consumers will be further intrigued. Even if you don’t create direct sales with this strategy, when a customer faces a particular problem, they’ll know you’re there to solve it.
Focus on your audience
After living in lockdown for over a year, the use of social media grew larger than ever before with most of us stuck indoors. For some people, social media has become too much, and many have withdrawn themselves due to the constant stream of negative news, adverts, and campaigns that has saturated people’s feeds. Now more than ever, it is crucial to know your audience and how to appeal to them.
It comes back to standing out, as the number of adverts people subconsciously scroll past each day is staggering, so make your posts worth reading! This comes down to knowing your audience – analyse their interests and behaviours, and market towards their preferences to create appeal to your company. Make sure you’re an account that people want to follow!
Being personal with your audience is only going to create better relationships and therefore more sales. Analysing how your audience behaves, when they’re most active and what content they’re engaging with the most are all important factors to consider when creating content.
Failure to do this can be a waste of time, money, and resources as your content could go completely unnoticed. To prevent this, make sure it is personal. Know where your audience is and what platforms they use and use personalised messaging. Connecting with your audience is key to gaining loyalty!
Be sensitive with your customers and give them options
Whether you’re marketing your content via social media, newsletters or via email, it’s important to be sensitive with your customer base and shape your marketing towards everyone.
The ‘Thoughtful Marketing Movement’ was created in 2019 and was launched on the principle of “treating customers with the same care you would give your own friends and family”. By doing so, you can ensure all your customers feel welcome and part of your brand.
An important practice for this topic is to make it easy for customers to ‘opt-out’ of any of your marketing strategies. If consumers don’t want to receive Christmas messages, for example, they can opt-out of specific emails involving Christmas, as not all people celebrate Christmas. The same could apply for occasions such as Father’s and Mother’s Day, days which can be tough for some.
These are simple things to implement, and they will ensure your customers are kept happy.
With the growth of social media allowing people to instantaneously communicate with one another, the desire for instant help with business-related queries has increased. The introduction of chatbots on websites and instant messenger on social media channels enables consumers to ask questions and receive help instantly, fulfilling their needs.
In this day and age, people don’t want to wait days to get the information they need, so meeting this demand allows your business to provide a positive and satisfactory experience for the customer right from the off.
You never know, a good chat support system could be the deciding factor for a customer making the decision between two companies, so make sure your support chats are helpful and specific to your customer.