There are thousands of stereotypes and misconceptions in the world of marketing, so it’s essential to identify the myths out there and the truths behind them. Here are five myths we believe are important to leave behind in 2021…
1. I need to be on every social media platform
Huge myth. Being efficient with your digital marketing is essential, so it is important to identify which platforms will work best for you. What does your target audience use most, what is the most cost-effective, where can you boost your brand the most? These are all key questions you must ask yourself to ensure your social media efforts are efficient.
Depending on your market, some platforms will be worth paying more attention to than others and it is vital to identify which ones these are. Don’t waste your time creating content for platforms that your target audience won’t see.
2. I shouldn’t schedule posts for the weekend
Typically, most people have more time at the weekends after their working week. It is likely people won’t have the time to browse social media during working hours and will use the weekend as a time to catch up.
Depending on your target market, weekends can be a prime time to target your audience. So, don’t restrict your content to weekdays – the weekends could drive your best results!
3. I only need a website to market my business
A website is essential to marketing, as this is usually the central place to advertise and sell your products, publish blogs, and publicise customer reviews. Once people get to your website, the power is in your hands to persuade them to purchase your products or services. However, your customers need to be able to find your website in the first place.
The number of businesses that still don’t use social media is staggering. In 2019, social network advertising revenue hit over $36bn, and with COVID-19 turning most things digital from 2020, this figure is undoubtedly a lot larger now. It is crucial that you are proactive with your marketing, as only having a website could be holding you back from a lot of leads.
4. Personal marketing is weird
Many people believe being personal with customers is strange as you’re studying their habits and interests. In fact, personalisation can be a great tool to draw customers in.
Statistics show that over 80% of consumers prefer companies who know what and when to market towards them, with around 77% of consumers choosing to recommend or buy from brands that are personal with their marketing. Personalisation is an excellent strategy to have as it makes your customers feel wanted by you, which should help drive up your performance.
5. I need a big budget for my marketing to work
Finally, and arguably most importantly, marketing can be effective even with the smallest of budgets. Particularly for smaller businesses, being efficient with budgets is crucial, however, effective marketing does not need to cost the earth.
Do your research and work out where your customer base is and prioritise the channels with the largest reach, so you get the most bang for your buck!
Here at Mocha, we work with companies big and small, with all sorts of budgets. If you’re intrigued to know how you could improve your marketing, why not book a FREE, no-obligation marketing review with us and let us give you some tips!